Pay Per Click (PPC)
PPC is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service.
Pay Per Click management has evolved, landing pages must now be conversion friendly and well-optimized. By targeting your marketing efforts according to regional demographics you can significantly increase your sales and your conversion rate.
Google Analytics and Measurement
Analytics assessment allows targeting to very specific demographics. Users can define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors.
Pay Per Click Services
Keyword Selection
- Target Market Analysis
- Search Popularity
- Conversion Assessment
Campaign Planning
- Set Parameters
- Conversion Cost Per Click
- Quality Score
Landing Pages
- Targeted to Main Markets
- Creative Aligned with Campaign
- Clear call to Action
Evaluation
- Implement Analytics
- Monitor Bounce Rates
- Analyze Keyword Popularity
Google Analytics Services
- Identifying Campaign Goals
- Setting Filters
- Tracking and Monitoring
- Review and Document
