Internet Marketing

Internet Marketing: Link Building

Links are vital to the long-term success of Search Engine Optimization and ranking. When sites link to you, you gain popularity and relevancy with the search engines.

Internal Links

Internal links are one of the most overlooked aspects of optimization. In industries with an extremely long tail and a low SERP competitiveness, the internal link popularity will become a factor in ranking deep content pages, there are many examples of top rankings for competitive keywords with only inbound links pointed to it. A careful analysis of what is the desired end result should lead to appropriate internal link structure.

External Links

Your outbound links help define what community your site belongs in. Linking out to relevant trusted pages could be big help in increasing rankings. Your outbound links are almost equally important then your inbound links

A niche site may not have a high quantity of links but a few links from the 'authorities' in the neighborhood is often enough to rank the site above the authorities for niche-related keywords. The authoritative sites are telling the search engines "Hey, we're voting for this site for these niche (anchor text) keywords".

Reciprocal Links

Tracking links enabled the identification of possible sites, which would be beneficial to become link partners with. Important sites, can be found by investigating who links to your competitors, if these are authority sites, then you want them to link to your site.

It is important to remember, you are only as popular as the sites linking to your site, you want the best sites, not the most, to link to you.

In addition linking to other quality site’s will have you viewed as quality by association. Though, the sites must be aligned with the same topics as your linking page in both directions.